1 option
Selection versus sampling : choosing sources of information in qualitative research.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Strategic planning.
- Qualitative research.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:17:38)) : sound, colour
- Place of Publication:
- London : SAGE Publications Limited, 2020.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- In part 1 of a 3-part series on qualitative research methods, Jillian Farquhar, PhD, Professor of Marketing at Solent University and a research associate at the University of Pretoria, discusses choosing sources of information.
- Participant:
- Academic, Jillian Farquhar PhD.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529730661
- OCLC:
- 1149405357
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.