1 option
Does it pay to be real? : Understanding authenticity in TV advertising.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Television advertising--Research.
- Television advertising.
- Authenticity (Philosophy) in mass media.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:22:15)) : sound, colour
- Place of Publication:
- [United States?] : American Marketing Association, 2019.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Maren Becker, PhD, and Nico Wiegand, PhD, University of Cologne, discuss their research on the role of authenticity and its effectiveness in television advertising.
- Participant:
- Academic, Maren Becker PhD.
- Academic, Nico Wiegand PhD.
- Notes:
- Description based on XML content.
- ISBN:
- 9781529718324
- OCLC:
- 1143379192
- Access Restriction:
- Restricted for use by site license.
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