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Researching aestheticization in the coffee market using qualitative data.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Coffee industry--Marketing.
- Coffee industry.
- Marketing.
- Aesthetics--Research.
- Aesthetics.
- Consumer behavior--Research.
- Consumer behavior.
- Research.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:06:25)) : sound, colour
- Place of Publication:
- London : SAGE Publications Limited, 2020.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Pierre-Yann Dolbec, PhD, assistant professor at the John Wilson School of Business at Concordia University, discusses his research on aestheticization in the coffee market using qualitative data.
- Participant:
- Academic, Pierre-Yann Dolbec PhD.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529718058
- OCLC:
- 1143383979
- Access Restriction:
- Restricted for use by site license.
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