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Predictive analytics : probability models.

SAGE Research Methods Video: Market Research Available online

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Format:
Video
Contributor:
Fader, Peter, Academic.
Series:
Customer Analytics ; 16.
Customer Analytics ; 16
Language:
English
Subjects (All):
Regression analysis.
Consumer behavior.
Marketing research.
Genre:
Video recordings.
Physical Description:
1 online resource (1 video file (00:10:38)) : sound, colour.
Place of Publication:
[Place of publication not identified] : Wharton, 2016.
Language Note:
Closed-captions in English.
System Details:
digital
video file
Summary:
Pete Fader, Professor of Marketing at Wharton, discusses probability models to make long-range predictions, including randomization, heterogeneity, and the buy till you die model.
Participant:
Academic, Peter Fader PhD.
Notes:
Description based on XML content.
ISBN:
9781529729177
OCLC:
1149458490
Access Restriction:
Restricted for use by site license.

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