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Predictive analytics : probability models.
- Format:
- Video
- Series:
- Customer Analytics ; 16.
- Customer Analytics ; 16
- Language:
- English
- Subjects (All):
- Regression analysis.
- Consumer behavior.
- Marketing research.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:10:38)) : sound, colour.
- Place of Publication:
- [Place of publication not identified] : Wharton, 2016.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Pete Fader, Professor of Marketing at Wharton, discusses probability models to make long-range predictions, including randomization, heterogeneity, and the buy till you die model.
- Participant:
- Academic, Peter Fader PhD.
- Notes:
- Description based on XML content.
- ISBN:
- 9781529729177
- OCLC:
- 1149458490
- Access Restriction:
- Restricted for use by site license.
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