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Introduction to factor analysis : using factor analysis to identify underlying constructs. Part 2.

SAGE Research Methods Video: Market Research Available online

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Format:
Video
Contributor:
Schweidel, David A., 1981- Academic.
Series:
Survey Analysis to Gain Marketing Insights ; 2.
Survey Analysis to Gain Marketing Insights ; 2
Language:
English
Subjects (All):
Factor analysis.
Market surveys.
Genre:
Video recordings.
Physical Description:
1 online resource (1 video file (00:09:40)) : sound, colour.
Place of Publication:
[Place of publication not identified] : Emory University, 2017.
Language Note:
Closed-captions in English.
System Details:
digital
video file
Summary:
Professor David Schweidel explains the purpose of factor analysis, to group together highly correlated items, and how to retain as much data as possible while doing so.
Participant:
Academic, David Schweidel.
Notes:
Description based on XML content.
ISBN:
9781529733471
OCLC:
1149415288
Access Restriction:
Restricted for use by site license.

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