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Introduction to factor analysis : using factor analysis to identify underlying constructs. Part 2.
- Format:
- Video
- Series:
- Survey Analysis to Gain Marketing Insights ; 2.
- Survey Analysis to Gain Marketing Insights ; 2
- Language:
- English
- Subjects (All):
- Factor analysis.
- Market surveys.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:09:40)) : sound, colour.
- Place of Publication:
- [Place of publication not identified] : Emory University, 2017.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Professor David Schweidel explains the purpose of factor analysis, to group together highly correlated items, and how to retain as much data as possible while doing so.
- Participant:
- Academic, David Schweidel.
- Notes:
- Description based on XML content.
- ISBN:
- 9781529733471
- OCLC:
- 1149415288
- Access Restriction:
- Restricted for use by site license.
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