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How to prepare quantitative data for statistical analysis.

SAGE Research Methods Video: Market Research Available online

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Format:
Video
Contributor:
Sun, Qin, Academic.
Language:
English
Subjects (All):
Marketing research.
Quantitative research.
Genre:
Video recordings.
Physical Description:
1 online resource (1 video file (00:27:00)) : sound, colour
Place of Publication:
London : SAGE Publications Limited, 2020.
Language Note:
Closed-captions in English.
System Details:
digital
video file
Summary:
Qin Sun, PhD, Assistant Professor of Marketing at California State University, Northridge, discusses the preparation of quantitative data for statistical analysis, including an example of coding and consideration of special coding rules.
Participant:
Academic, Qin Sun PhD.
Notes:
Description based on XML content.
ISBN:
9781529727920
OCLC:
1149431534
Access Restriction:
Restricted for use by site license.

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