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Perceptual maps : building perceptual maps. Part 2.
- Format:
- Video
- Series:
- Survey Analysis to Gain Marketing Insights ; 10.
- Survey Analysis to Gain Marketing Insights ; 10
- Language:
- English
- Subjects (All):
- Consumers' preferences.
- Marketing research--Statistical methods.
- Marketing research.
- Scaling (Social sciences).
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:09:54)) : sound, colour.
- Place of Publication:
- [Place of publication not identified] : Emory University, 2017.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Professor David Schweidel explains multi-dimensional scaling and how to use it to produce a visual for any data that yields a brand dissimilarity measure.
- Participant:
- Academic, David Schweidel.
- Notes:
- Description based on XML content.
- ISBN:
- 9781529733396
- OCLC:
- 1149427568
- Access Restriction:
- Restricted for use by site license.
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