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Using "living labs" methodology for concept testing : Conifer Research.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Information society.
- Marketing research--Methodology.
- Marketing research.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:26:44)) : sound, colour
- Place of Publication:
- London : SAGE Publications Limited, 2020.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Co-founder and partner, Anne Schorr, as well as directors and staff at Conifer Research, discuss using a "living labs" methodology for concept testing in marketing research.
- Participant:
- Speaker, Sophie Peck.
- Speaker, Anne Schorr.
- Speaker, Sasha McCune.
- Notes:
- Description based on XML content.
- ISBN:
- 9781529731859
- OCLC:
- 1149417503
- Access Restriction:
- Restricted for use by site license.
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