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An introduction to research designs for studying sponsorship.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Sports sponsorship.
- Social surveys--Methodology.
- Social surveys.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:09:14)) : sound, colour
- Place of Publication:
- London : SAGE Publications Limited, 2020.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Bettina Cornwell from the University of Oregon discusses her work with sport and corporate sponsorship, which involves three buckets of research: exploratory, descriptive, and causal.
- Participant:
- Academic, Bettina Cornwell.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529731101
- OCLC:
- 1149435028
- Access Restriction:
- Restricted for use by site license.
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