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Applied qualitative marketing research - sampling, questionnaire design and data collection. Part 2.
- Format:
- Video
- Series:
- Applied Qualitative Marketing Research ; 7.
- Applied Qualitative Marketing Research ; 7
- Language:
- English
- Subjects (All):
- Qualitative research.
- Marketing research--Methodology.
- Marketing research.
- Questionnaires--Data processing.
- Questionnaires.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:16:14)) : sound, colour.
- Place of Publication:
- London : SAGE Publications Limited, 2020.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Keith Perks, PhD, Honorary Fellow at the University of Brighton Business School, continues the discussion on sampling, questionnaire design, and data collection for qualitative marketing research in part 2 of this fourth of a five-session series.
- Participant:
- Academic, Keith Perks PhD.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529730883
- OCLC:
- 1149422802
- Access Restriction:
- Restricted for use by site license.
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