1 option
Application/case studies : conclusion.
- Format:
- Video
- Series:
- Customer Analytics ; 33.
- Customer Analytics ; 33
- Language:
- English
- Subjects (All):
- Marketing research.
- Relationship marketing.
- Big data.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:05:13)) : sound, colour.
- Place of Publication:
- [Place of publication not identified] : Wharton, 2016.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Eric Bradlow, a professor of marketing and statistics at Wharton University, sums up the key takeaways of the five major application areas of customer analytics in marketing: data, data exploration, predictive models, optimization, and decisions.
- Participant:
- Academic, Eric Bradlow PhD.
- Notes:
- Description based on XML content.
- ISBN:
- 9781529729344
- OCLC:
- 1149466046
- Access Restriction:
- Restricted for use by site license.
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