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Researching advertising guilt appeals using questionnaires & structural equation modeling.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Structural equation modeling.
- Consumer behavior.
- Emotions.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:10:26)) : sound, colour
- Other Title:
- Researching advertising guilt appeals using questionnaires and structural equation modeling
- Place of Publication:
- London : SAGE Publications Limited, 2020.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Michael Lwin of Western Sydney University in Sydney, Australia discusses his research on guilt appeals, including existential, anticipatory, and reactive guilt appeals, and how they influence consumer purchases of luxury branded products.
- Participant:
- Academic, Michael Lwin PhD.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529731095
- OCLC:
- 1149510783
- Access Restriction:
- Restricted for use by site license.
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