1 option
Application : designing extended service warranty plans.
- Format:
- Video
- Series:
- Managing Uncertainty in Marketing Analytics ; 10.
- Managing Uncertainty in Marketing Analytics ; 10
- Language:
- English
- Subjects (All):
- Random variables.
- Warranty.
- Consumer protection.
- Decision making.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:09:28)) : sound, colour.
- Place of Publication:
- [Place of publication not identified] : Emory University, 2017.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- David Schweidel, PhD, Professor of Marketing at Emory University, discusses considerations, from both revenue and consumer standpoints, when designing extended service warranty plans in part 1 of Product Production Plans.
- Participant:
- Academic, David Schweidel PhD.
- Notes:
- Description based on XML content.
- ISBN:
- 9781529733518
- OCLC:
- 1149460359
- Access Restriction:
- Restricted for use by site license.
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