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Descriptive analytics : descriptive data collection.

SAGE Research Methods Video: Market Research Available online

SAGE Research Methods Video: Market Research
Format:
Contributor:
Series:
Language:
English
Subjects (All):
Genre:
Physical Description:
1 online resource (1 video file (00:16:13)) : sound, colour.
Place of Publication:
[Place of publication not identified] : Wharton, 2016.
Language Note:
Closed-captions in English.
System Details:
  • digital
  • video file
Summary:
Raghu Iyengar, Professor of Marketing at Wharton University, discusses the dos, don'ts, and best practices of survey design in this fourth installment of descriptive analytics for market research.
Participant:
Academic, Raghu Iyengar PhD.
Notes:
Description based on XML content.
ISBN:
9781529729030
OCLC:
1149430864
Access Restriction:
Restricted for use by site license.

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