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Customer segmentation. Part 1.
- Format:
- Video
- Series:
- Survey Analysis to Gain Marketing Insights ; 6.
- Survey Analysis to Gain Marketing Insights ; 6
- Language:
- English
- Subjects (All):
- Market segmentation.
- Cluster analysis.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:16:03)) : sound, colour.
- Place of Publication:
- [Place of publication not identified] : Emory University, 2017.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- David Schweidel, Professor of Marketing at Emory University, discusses customer segmentation in market research, including pros and cons, the segmentation-targeting-positioning framework, and three types of segmentation: demographic, geographic, and psychographic.
- Participant:
- Academic, David Schweidel PhD.
- Notes:
- Description based on XML content.
- ISBN:
- 9781529733433
- OCLC:
- 1149434832
- Access Restriction:
- Restricted for use by site license.
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