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Researching mobile consumer behavior using eye tracking & mixed methods.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Consumer behavior--Research.
- Consumer behavior.
- Eye tracking.
- Mixed methods research.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:22:46)) : sound, colour
- Place of Publication:
- London : SAGE Publications Limited, 2020.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Zofija Tupikovskaja-Omovie, PhD, Postdoctoral Research Fellow at the Manchester Fashion Institute, Manchester Metropolitan University, discusses her mixed-methods consumer-behavior research incorporating eye tracking technology.
- Participant:
- Academic, Zofija Tupikovskaja-Omovie PhD.
- Notes:
- Description based on XML content.
- ISBN:
- 9781529722864
- OCLC:
- 1143378659
- Access Restriction:
- Restricted for use by site license.
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