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Using attention technology for market research : Lumen Research.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Eye tracking.
- Marketing research.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:23:36)) : sound, colour
- Place of Publication:
- London : SAGE Publications Limited, 2020.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Members of Lumen Research, an attention technology company, discuss the benefits and challenges of using eye-tracking technology and data for marketing research.
- Participant:
- Speaker, Mike Follett.
- Speaker, Navid Hajimirza PhD.
- Speaker, David Bassett.
- Notes:
- Description based on XML content.
- ISBN:
- 9781529727166
- OCLC:
- 1143383804
- Access Restriction:
- Restricted for use by site license.
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