1 option
An Introduction to experiments in consumer behavior.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Consumer behavior--Research.
- Consumer behavior.
- Experimental design.
- Marketing research.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:08:52)) : sound, colour
- Place of Publication:
- London : SAGE Publications Limited, 2020.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Elizabeth Miller, PhD, associate professor of marketing at the University of Massachusetts, discusses the use of experiments to research consumer behavior.
- Participant:
- Academic, Elizabeth Miller PhD.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529720167
- OCLC:
- 1143383874
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.