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How consumers’ political ideology and status-maintenance goals interact to shape their desire for luxury goods.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Consumers' preferences.
- Consumers--Attitudes.
- Consumers.
- Luxuries--Political aspects.
- Luxuries.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:27:14)) : sound, colour
- Place of Publication:
- [United States?] : American Marketing Association, 2018.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Jeehye Christine Kim, PhD, Hong Kong University, and David Dubois, PhD, INSEAD, discuss their research on how consumers' political ideology and status-maintenance goal interact to shape their desire for luxury goods.
- Participant:
- Academic, Jeehye Christine Kim PhD.
- Academic, David Dubois PhD.
- Notes:
- Description based on XML content.
- ISBN:
- 9781529713299
- OCLC:
- 1143377315
- Access Restriction:
- Restricted for use by site license.
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