1 option
When and how board members with marketing experience facilitate firm growth.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Boards of directors--Management.
- Boards of directors.
- Marketing.
- Management.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:28:31)) : sound, colour
- Place of Publication:
- [United States?] : American Marketing Association, 2019.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Kimberly A. Whitler, PhD, University of Virginia, and Ryan Krause, PhD, Texas Christian University, discuss research findings on corporate performance when board members with marketing experience are included on a board of directors.
- Participant:
- Academic, Kimberly A. Whitler PhD.
- Academic, Ryan Krause PhD.
- Notes:
- Description based on XML content.
- ISBN:
- 9781529713343
- OCLC:
- 1143379401
- Access Restriction:
- Restricted for use by site license.
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