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An introduction to agent-based modeling for consumer behavior.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Consumer behavior--Mathematical models.
- Consumer behavior.
- Marketing research.
- Genre:
- Video recordings.
- Physical Description:
- 1 online resource (1 video file (00:11:24)) : sound, colour
- Place of Publication:
- London : SAGE Publications Limited, 2020.
- Language Note:
- Closed-captions in English.
- System Details:
- digital
- video file
- Summary:
- Bill Rand, PhD, Associate Professor of Marketing at North Carolina State University, discusses his research using agent-based modeling for understanding consumer behavior.
- Participant:
- Academic, Bill Rand PhD.
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529714272
- OCLC:
- 1143378744
- Access Restriction:
- Restricted for use by site license.
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