1 option
Focus groups : Insight Consulting Group.
- Format:
- Video
- Language:
- English
- Subjects (All):
- Focus groups.
- Marketing research--Methodology.
- Marketing research.
- Genre:
- Nonfiction television programs.
- Internet videos.
- Physical Description:
- 1 online resource (1 video file (27 min., 6 sec.)) : sound, colour
- Place of Publication:
- United Kingdom : SAGE Publications Ltd, 2017.
- Language Note:
- Closed-captions in English.
- Summary:
- Kristin Zyga is the vice president of market research for Insight Consulting Group. She outlines the role of focus groups in market research and discusses the various methodologies that can be used in focus group study.
- Participant:
- Presenter, Kristin Zyga.
- Notes:
- Description based on online resource; title from home page (viewed on October 17, 2016).
- ISBN:
- 9781473998629 (streaming video) :
- OCLC:
- 968208282
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