Kinematic Rhetoric : Non-Discursive, Time-Affect Images in Motion / Joddy Murray.

Format:

Book

Author/Creator:

Murray, Joddy, 1968- author.

Language:

English

Subjects (All):

Communication.

Motion.

Physical Description:

1 online resource (vi, 174 pages) : illustrations

Other Title:

Kinematic Rhetoric

Place of Publication:

LaVergne : Anthem Press, 2020.

London, UK : Anthem Press, 2020.

Summary:

Joddy Murray, in "Kinematic Rhetoric," puts forward a theory of rhetoric that adds the elements of movement, sound, image, affect and duration to traditional accounts of digital, visual and multimodal rhetorics. His concept of "time-affect" images provides a complex and nuanced theory for composing that builds upon his earlier concept of "nondiscursive texts." By turning to Deleuze's work on cinema, Murray presents the "time-affect image," which "generates" and amplifies affectivity through duration and motion, and is the key concept in this rhetorical theory. Motion, he argues, creates meaning that is independent of the content and, like all images, carries with it the potential for persuasion through the affective domain.

Notes:

Title from eBook information screen..

Includes bibliographical references and index.

Description based on: online resource; title from PDF title page (Science Direct, viewed September 10, 2022).

ISBN:

9781785273339

1785273337