The handbook of communication engagement / edited by Kim A. Johnston, Maureen Taylor.

Format:

Book

Contributor:

Johnston, Kim Amanda, 1965- editor.

Taylor, Maureen, 1967- editor.

Series:

Handbooks in communication and media.

Handbooks in communication and media

Language:

English

Subjects (All):

Business communication.

Public relations.

Physical Description:

1 online resource (784 pages).

Edition:

1st ed.

Place of Publication:

Hoboken, NJ : Wiley Blackwell, [2018]

Summary:

"A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today's organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement; Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact; Includes examples of contemporary engagement practice; Presents applications of engagement and technology; Offers insights on the future directions of engagement. The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement."-- Provided by publisher.

"Sets out to ground and orientate the student through a broad range of specially commissioned chapters, while also providing the more experienced scholar and teacher with a convenient and comprehensive overview of the latest trends and critical directions"-- Provided by publisher.

Contents:

Intro

Series

Title page

Copyright

Dedication

Notes on Contributors

1 Engagement as Communication: Pathways, Possibilities, and Future Directions

Measures of Engagement-Three Tiers

The Organizing Framework of the Handbook of Communication Engagement

Future Research Directions

Concluding Thoughts

References

Part I Theoretical Foundations and Guiding Philosophies of Engagement

2 Toward a Theory of Social Engagement

Introduction

Communication Engagement

A System Perspective: Social Engagement

A Multilevel Model of Engagement

Implications of Social Engagement on Communication and Relationships

Notes

3 How Fully Functioning Is Communication Engagement If Society Does Not Benefit?

Modeling Engagement

Collective Individualism: Vignette and Oxymoron

Dimensions of Engagement: Social Systems, Stakeholders, Legitimacy, and Self-governance

Onward Through Engagement: Coenacting the Process of Collective Sensemaking

Engagement as Structure, Function, and Discourse Process

Social Capital

Conclusion: Full Functioning Society as Decision-Maker

4 Philosophy and Ethics of Engagement

Toward a Definition of Engagement

Purpose of Engagement in an Organizational Context

Engagement as a Philosophical and Moral Concept

Engagement as Emotion

Conclusion

5 Dialogic Engagement

Linking Engagement and Dialogue

Dialogue

Engagement

The Multilevel Model of Dialogic Engagement

Conclusion and Future Research

6 Modeling Antecedents of User Engagement

Models of User Engagement

Antecedents of UE

Design Characteristics

Content Characteristics

User Characteristics

Part II Engaged Organizations

7 Toward a Cultural Ecology of Engagement.

Chapter Overview

Challenges in Conceptualizing Engagement

The Culture Concept

Engagement and the Cultural Ecology of Organizations

The Study of the Cultural Ecology of Engagement

8 Reconceptualizing Public Relations in an Engaged Society

Overview of PR Theory and Practice

How to Enact Engagement

Conclusion and Ways Forward in PR Engagement

9 The Missing Half of Communication and Engagement: Listening

Communication and Engagement

The Conflation of Communication, Voice, and Speaking

The Organizational Listening Project

The Crisis of Listening

Exemplars, Models, and Methods for Moving Forward

Discussion and Conclusion-Lessons for Engagement

10 Corporate Social Responsibility and Engagement: Commitment, Mapping of Responsibilities, and Closing the Loop

Defining CSR: The Relevance Between CSR and Engagement

Need for Engagement in CSR

Three Forms of CSR Engagement

Challenges and Future Agenda

11 Engaging Shareholder Activists: Antecedents, Processes, and Outcomes

Engagement in the Context of Corporate Social Responsibility

Engagement between Corporations and Shareholder Activists

The Role of CSP in Shareholder Engagement

The Role of Activity Group Identity in Shareholder Engagement

Methods

Indicators of Shareholder Engagement

Results

Discussion

Shareholder Resolutions as a Driving Force of Engagement

The Role of Public Pension Funds in Engaging Corporations

Environmental Issues Provide a Collaborative Platform for Shareholder Engagement

12 Episodic and Relational Community Engagement: Implications for Social Impact and Social License

Social License to Operate

Social Impact and its Assessment.

CE Builds Social Capital

CE: A Communication Triad

CE: A Social Level of Engagement

Legitimacy

Trust

Credibility

A Linkage Model of CE, SIA, and SLO

Relational Community Engagement

Episodic Community Engagement

Forced Community Engagement

Implications and Future Research of CE

13 Engagement in Conflict: Research and Practice

Defining Conflict Engagement: Constructive Engagement through Dialogue and Argumentation

Defining Conflict and Conflict Management

Facilitators and Barriers to Conflict Engagement

Engagement in Confrontational Approaches: Negotiation and Mediation

Using Conflict to Create Engagement

Conflict and Engagement Scholarship

Communication Design to Increase Conflict Engagement

Games as Mechanisms for Engagement in Conflict

14 Coworkership and Engaged Communicators: A Critical Reflection on Employee Engagement

Two Perspectives on Employee Engagement

An Alternative Perspective-Grounded in the CCO Approach

A Comparison of the Two Perspectives

Coworkership and Communication Engagement

Leadership as a Social, Collective Process

Strategy as Realized by Organizational Ambassadors

Concluding Discussion

15 Conceptualizing Strategic Engagement: A Stakeholder Perspective

Stakeholder Influence and Engagement Factors

The Strategic Engagement Model

Explicating Engagement and Directions for Future Research

Part III Engaged Networks and Communities

16 Engaging Partnerships: A Network-Based Typology of Interorganizational Relationships and their Communities

Defining Engagement

Networked Forms of Organizing

Network Typology

Density as a Communication Activity Construct

Network Centralization as a Communication Flows Construct.

An Interorganizational Network Taxonomy of Engagement

17 Media Engagement in Networked Environments: An Ecological Perspective

Engagement: A News Media Perspective

Engagement from an Ecological Perspective

Shifts in the Media Ecosystem

Network Community and Engagement

Media Engagement in the Networked Ecosystem

Defining Media Engagement

A Model of Engagement

Potential Sources of Conflict

Evidence from Digital News Media Outlets in Europe

18 Activist Stakeholders Challenging Organizations: Enkindling Stakeholder-Initiated Engagement

Conceptualizing Engagement

Connecting Engagement and Participation in Decision-making

Articulating a Two-dimensional Framework for Engagement

Background: Elaborating on the "Hashtag Hijacking" Concept

How Stakeholders Take Control through Hashtag Hijacking

Challenge Crisis: Engagement Driven by Stakeholders

British Gas Case: The Events

British Gas Case: Anger and Engagement

When is Social Media Engagement Valued by Corporations?

An Alternative View: Stakeholder Objectives and Flexible Organizational Objectives

19 The Outcomes of Engagement in Activism Networks: A Co-creational Approach

Activism

Determining the Rules of Engagement

Networks

Social Capital and Shared Meaning as Outcomes of Engagement

Engaging Net Neutrality: The Formation of the Anti-SOPA Network

Case Background: Net Neutrality

Opponents' Issue Engagement Produces Social Capital and Shared Meaning

Evolution to the Internet Defense League Network

20 Designing for Viable Futures: Community Engagement as Social Innovation

Engagement in Design Theory.

Operationalizing Aspects of Engagement: Four Aspects Observed In Design-Led Community Engagement Processes

Acknowledgments

Part IV Towards an Engaged World

21 Global Engagement: Culture and Communication Insights From Public Diplomacy

The Rise of Engagement in Public Diplomacy

Individual Expressive Logic

Individual Logic Case: Sweden's Digital Diplomacy

Relational Associative Logic

Relational Logic Case: Cuba's Medical Diplomacy

Holistic Integrative Logic

Holistic Logic Case: China's Cultural Diplomacy

Implications and Lessons for Engagement in Public Diplomacy

22 Public Diplomacy as Co-constructed Discourses of Engagement

Current Public Diplomacy is Engagement

Conceptualizing Public Diplomacy as Co-constructed Discourses of Engagement

Public Diplomacy as Co-constructed Discourses of Engagement: A Case Study from Romania

The National Contexts

Why Don't You Come Over?

Applying CDA to the Campaign

23 Corporate Diplomacy as an Engagement Strategy of the Nonmarket Business Environment

Conceptualization of Engagement as Managing Risk

Dependence on Stakeholders

24 Habits of the Heart and Mind: Engagement in Civil Society and International Development

Civil Society and Engagement

Defining Engagement in Civil Society

Trust and Engagement in Civil Society

Engagement in International Development

Disengaging? Beyond (Western) Engagement

Reenvisioning (Western) Engagement

25 Political Engagement, Communication, and Democracy: Lessons from Brexit

What Is Civic Engagement and Is It Declining?

Engagement and Political Participation

Life Politics and the Critical Consumer/Citizen.

Engagement and Direct Democracy.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9781119167525

1119167523

9781119167518

1119167515

9781119167600

1119167604

OCLC:

1023820554