Disney culture / John Wills.

Format:

Book

Author/Creator:

Wills, John, 1971- author.

Series:

Quick takes: movies and popular culture.

Quick takes: Movies and Popular Culture

Language:

English

Subjects (All):

Corporate culture.

Walt Disney Company--Management.

Walt Disney Company.

Walt Disney Productions.

Physical Description:

1 online resource (168 pages).

Edition:

1st ed.

Place of Publication:

New Brunswick, New Jersey : Rutgers University Press, 2017.

Language Note:

In English.

Summary:

Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company's annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920's. Yet, as cultural historian John Wills demonstrates, Disney's values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney's business practices and its cultural mythmaking. Welcome to "the Disney Way."

Contents:

Front matter

Contents

Introduction

1. Making Disney Magic

2. The World According To Disney

3. Disney Dollars

4. Disney Values

Acknowledgments

Further Reading

Works Cited

Index

About The Author

Notes:

Description based on print version record.

Includes bibliographical references and index.

ISBN:

9780813583334

0813583330

9780813583341

0813583349

OCLC:

982958235