1 option
Social Media and Big Data in Consumer Behaviour / guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal.
- Format:
- Book
- Series:
- Journal of consumer marketing, 0736-3761 ; volume 33, number 2, 2016
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Social media.
- Marketing--Social aspects.
- Marketing.
- Big data.
- Physical Description:
- 1 online resource (61 pages) : illustrations.
- Edition:
- 1st ed.
- Place of Publication:
- [Bradford, West Yorkshire] : Emerald, 2016.
- Contents:
- Cover
- Editorial
- Big Data and consumer behavior: imminent opportunities
- The personalization-privacy paradox: implications for new media
- Social media as complementary consumption: the relationship between consumer empowerment and social interactions in experiential and informative contexts
- Decoding social media speak: developing a speech act theory research agenda
- Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions.
- Notes:
- Includes bibliographical references.
- Description based on online resource; title from PDF title page (ebrary, viewed February 20, 2017).
- ISBN:
- 1-78635-266-4
- OCLC:
- 972291017
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.