Managing the supply chain management-marketing interface / guest editors, Lucio Lamberti and Margherita Pero.

Format:

Book

Contributor:

Lamberti, Lucio, editor.

Pero, Margherita, editor.

Series:

Business Process Management Journal, 1463-7154 ; Volume 25, Number 2

Language:

English

Subjects (All):

Business logistics.

Physical Description:

1 online resource (140 pages).

Edition:

1st ed.

Place of Publication:

[Place of publication not identified] : Emerald Publishing Limited, 2019.

Summary:

This ebook provide insights into the main trends and socio-economical changes that affect SCM-M interface and call for a profound reflection on how companies and supply chains should tackle such changes, and also provides insights on the techniques, approaches, tools and frameworks companies and supply chains can put in place to manage the SCM-M interface.

Contents:

Covers

Editorial advisory and review board

Guest editorial

Co-creation with customers and suppliers: an exploratory study

Australian food retail supply chain analysis

Customer influence on supply chain management strategies

Leveraging customer knowledge to enhance process innovation

Towards Industry 4.0

Attraction in buyer-supplier relationships

Supply chain - marketing integration

The evolving nature of the marketing-supply chain management interface in contemporary markets.

Notes:

Includes bibliographical references.

Description based on print version record.

ISBN:

1-83867-290-7

OCLC:

1099343093