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The retail value proposition : crafting unique experiences at compelling prices / Kyle B. Murray.
De Gruyter University of Toronto Press eBook-Package Backlist 2000-2013 Available online
View online- Format:
- Book
- Author/Creator:
- Murray, Kyle B. (Kyle Bayne), 1973- author.
- Language:
- English
- Subjects (All):
- Retail trade.
- Marketing.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (244 p.)
- Edition:
- 1st ed.
- Place of Publication:
- Toronto, [Ontario] ; Buffalo, [New York] ; London, [England] : University of Toronto Press, 2013.
- Language Note:
- English
- Summary:
- Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.
- Contents:
- PART 1: An Introduction to the Retail Value ProPosition. 1 Crafting Value ; 2 Segmentation and Differentiation
- Part 2: The Shopping Environment. 3 Locations and Formats ; 4 Inside the Store ; 5 Interactive Electronic Retailing
- Part 3: Product Selection. 6 Buying and Merchandise Management ; 7 Category Management
- Part 4: Customer Engagement. 8 Managing Customer Relationships ; 9 Customer Valuation ; 10 Customer Loyalty
- Part 5: Putting It All Together. 11 Retail Pricing ; 12 Propositions: Pitfalls and Potential.
- Notes:
- Includes bibliographical references and index.
- Description based on print version record.
- ISBN:
- 9781442696495
- 1442696494
- 9781442696488
- 1442696486
- OCLC:
- 841793956
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