The handbook of organizational rhetoric and communication / edited by Øyvind Ihlen, Robert L. Heath.

Format:

Book

Contributor:

Ihlen, Øyvind, editor.

Heath, Robert L. (Robert Lawrence), 1941- editor.

Language:

English

Subjects (All):

Communication in organizations.

Rhetoric.

Physical Description:

1 online resource (536 pages)

Edition:

1st ed.

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons, Inc, 2018.

Summary:

A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric-as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres-namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book's contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. * Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits * Contains chapters working in the tradition of rhetorical criticism that ask whether organizations' rhetorical strategies have fulfilled their organizational and societal value * Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse * Explores the potential, risks, paradoxes, and requirements of engagement * Reflects the views of a team of scholars from across the globe * Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.

Contents:

Intro

Title Page

Copyright Page

Table of Contents

List of Figures

List of Boxes and Tables

Notes on Contributors

Preface

Part I Introduction

Chapter 1 Introduction: Organizational Rhetoric

The Ancient Art of Rhetoric

New Rhetoric

Organizational Rhetoric: Domain and Practice

Structure of the Volume

References

Part II Field Overviews: Foundations and Macro-Contexts

Chapter 2 Organizational Communication and Organizational Rhetoric I: The Theme of Merger

The Origins and Early Development of Organizational Communication

The Rhetoric of Social Collectives and Movements

Interpretive and Critical Turns in Organizational Communication

The Challenges of Transition 1: Identification/Socialization/Acculturation

The Challenges of Transition 2: Varieties of Structuration

The Challenges of Transition 3: Institutional Theory

The Challenges of Transition 4: Organizational Communication, Power and Critical Theory

Conclusion

Chapter 3 Organizational Communication and Organizational Rhetoric II: The Theme of Division

Discursive Turn(s) in Organizational Communication

"Muscular" Discourse and the Slide Toward Discoursism

Autonomous and Mid‐Range Discourse Perspectives

Futures for Organizational Communication/Organizational Rhetoric

Recovering/Enriching Theories of Organizational Rhetoric/Communication

Applications for Organizational Rhetoric and Communication

Epilogue

Chapter 4 Public Relations and Rhetoric: Conflict and Concurrence

The Rhetorical Tradition: Grounding Public Relations as Organization Speak

Public Relations Research and the Rhetorical Tradition

Ethics: Virtue

The Rhetoric of Public Relations' Contribution to Society

Rhetorical Situations as Rhetorical Arenas

Research Agenda: Concurrence or Conflict.

Conclusion

Chapter 5 Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?

Marketing: A Perspective

Marketing Rhetoric

Rhetoric as Superficial Wordplay

Rhetoric as a Special Stage

A Matter of Theoretical and Practical Maturity

Marketing Managers and Advertising Creatives as Using two Different Kinds of Rhetoric

Rhetorical Perspectives in Advertising Research

Future Research Agendas

Chapter 6 Rhetorical Analysis in Management and Organizational Research, 2007-2017

Theme 1: Rhetoric is a Toolbox

Theme 2: Rhetoric Is Theoretical and Practical

Theme 3: Rhetoric Creates, Sustains, and Challenges Organizational Order

Theme 4: Rhetoric Is Constructive and Constitutive of Identity

Theme 5: Managers Are Rhetors

Theme 6: Rhetoric Is Inextricably Linked to Both Rationality and Narrative Form

Note

Chapter 7 A Theory of Organization as a Context For, and as Constituted by, Rhetoric

The Problem of Context

The Context of What Rhetoric is Used

The Context of Why Rhetoric is Used

The Context of Who is Using the Rhetoric

The Context of When the Rhetoric is Used

The Context of Where the Rhetoric is Used

The Context of How Rhetoric is Involved in Action

Research Agenda

Part III Concepts: Foundations Without Which Rhetoric Could Not Occur

Chapter 8 Identification: Connection and Division in Organizational Rhetoric and Communication

Key Developments in Theorizing about Identification

Foundations of Burke's Views on Identification

Dimensions of Identification

Applications of Identifications to Organizational Rhetoric

Common Ground

Antithesis

Transcendent "We"

Chapter 9 Deploying the Topics

The History of the Topics.

Relating the Concept to Organizational Rhetoric

The Implications for Academia and for Practice

Suggested Research Agendas

Chapter 10 The Truth About Ideographs: Progress Toward Understanding and Critique

Defining the Ideograph

Development and Evolution of the Ideograph Concept

Ideographs and Organizational Rhetoric

Practical Implications

Research Implications

Chapter 11 Myths that Work: Toward a Mythology of Organizations and Organizing

Myth and Social Organization

Myth, Metaphor, and Modernity

Metaphor, Myth, and Methodology

Organizational Form as a Modern Myth

Concluding Remarks

Chapter 12 Stasis Theory: An Approach to Clarifying Issues and Developing Responses

Origins and Details

Apologia and Kategoria

Syllogistic Origins of Stasis Theory

The Application of Stasis Theory to Modern Crisis Communication Models

Stasis, Luis Suárez, and the Liverpool Football Club

Notes

Chapter 13 Corporate Apologia: Organizational Rhetoric and Wrongdoing

Connecting a Rhetorical/Apologetic Approach and Crisis Management

Current Understanding of Apologia, Corporate and Otherwise

Apologetic Discourse: The Context of Apologetic Speech

Apologetic Discourse: The Substance of Apologetic Speech

A Narrative Approach to the Substance of Apologetic Communication

Implications and Future Directions in Apologia Theory and Practice

Chapter 14 Ethos and its Constitutive Role in Organizational Rhetoric

Classical Contexts

From "Rational Ethos" to an "Ethos of Sympathy"

Aristotle or Cicero (or Both)?

Kenneth Burke to the Rescue

Applications for Organizational Rhetoric

Implications for Praxis and Research

References.

Chapter 15 The New Civic Persona: Organizational/Institutional Citizenship Reimagined

Roots and Evolution of the Persona

Rhetoricians Return to the Exploration

Deliberation: Another Rhetorical Building Block of Civic Identity

A New Civic Persona

Acknowledgment

Chapter 16 Rhetorical Figures: The Case of Advertising

The History of Rhetorical Figures in Advertising

Rhetorical Figure Taxonomies

Implications for Academia and Practitioners

Chapter 17 Spades, Shovels, and Backhoes: Unearthing Metaphors in Organizational Rhetoric

History of the Concept

Metaphor and Organizational Rhetoric?

Organizational Rhetoric as Metaphor: The Study of the Organizational Voice

Metaphor in Organizational Rhetoric Analysis

Implications of Organizational Rhetorical Metaphor Analysis for Academia and Practice

A Research Agenda on Metaphor

Chapter 18 Synecdoche: Another Ubiquitous and Everyday Trope

Tropes

The Trope of Synecdoche

Talking Through Synecdoche - The Case of Donald

Part IV Processes: Challenges and Strategies

Chapter 19 Rhetorical Legitimacy Contests: EpiPen and the Pharmaceutical Industry's Rope‐A‐Dope

In this Corner: Appreciating the Legitimacy Process

Blow by Blow: Rhetorical Scholars and Legitimacy

Applying Legitimacy to Organizational Rhetoric: Mylan's Legitimacy Problem

Implications: Rolling with the (Legitimacy) Punches

Future Research Directions: Legitimacy "On the Ropes"

Chapter 20 Rhetorical Agency: What Enables and Restrains the Power of Speech?

Defining Rhetorical Agency

Differing Approaches to Rhetorical Agency and its Crisis

Agency in Organizational Rhetoric

Implications for the Study of Organizational Rhetoric.

What Research Agenda Could be Suggested?

Chapter 21 Organizational Rhetoric in Deeply Pluralistic Societies: The Agonistic Alternative

What Is Agonism?

Rhetoric and Agonistic Democracy

Applying Agonistic Principles to Organizational Rhetoric

Implications Academic and Practical

Conclusion and Future Research

Chapter 22 Understanding the Rhetoric of Dialogue and the Dialogue of Rhetoric

Characteristics and Principles of Dialogue

The Principles of Dialogue

From Monologue to Dialogue

The Dialectic of Dialogue

The Nature of Dialogue

The Possibilities of Dialogue to Rethink Relationships

Homo Dialogicus

Dialogic Organizational Rhetoric

Dialogic Pedagogy

Towards Homo Dialogicus

Chapter 23 Persuasion in Organizational Rhetoric: Distinguishing between Instrumental and Deliberative Approaches

Evolution of Persuasion

The Application of Persuasion in the Organizational Context

Discussion: Persuasion in the Deliberative Context

Research Agenda: The Problem and/or Place of Persuasion in Resilient Organizations

Chapter 24 Strategic Message Design Defined: A Call for Focused Organizational Rhetoric and Communication

Message Design Defined

Organizational Message Design Principles: Theory &amp

&amp

Criticism

Classical Rhetoric and its Progeny

The Building Blocks of Burke's Dramatism

Symbolic Convergence Theory

Future Directions

Chapter 25 Visual and Multimodal Rhetoric and Argumentation in Organizations and Organizational Theory

The Multimodal Organization

Research in Visual Rhetoric

Visual Rhetoric in Organization Research

Five Approaches to the Visual Dimension of Organizational Research

Rhetoric of Pictures

Event and Language.

Future Research Agenda.

Notes:

Includes index.

Description based on print version record.

ISBN:

9781787859531

1787859533

9781119265757

1119265754

9781119265740

1119265746

9781119265771

1119265770

OCLC:

1029062416