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Digital Peripheries : The Online Circulation of Audiovisual Content from the Small Market Perspective / edited by Petr Szczepanik, Pavel Zahrádka, Jakub Macek, Paul Stepan.
Springer Nature - Springer Nature Link Journals and eBooks - Fully Open Access Available online
View online- Format:
- Book
- Author/Creator:
- Szczepanik, Petr, Editor.
- Series:
- Springer Series in Media Industries, 2523-3890
- Language:
- English
- Subjects (All):
- Advertising media planning.
- Mass media.
- Europe--Politics and government.
- Europe.
- Information technology--Law and legislation.
- Information technology.
- Mass media--Law and legislation.
- Motion picture plays, European.
- Media Planning.
- Media Sociology.
- European Politics.
- IT Law, Media Law, Intellectual Property.
- European Film and TV.
- Local Subjects:
- Media Planning.
- Media Sociology.
- European Politics.
- IT Law, Media Law, Intellectual Property.
- European Film and TV.
- Physical Description:
- 1 online resource (XI, 302 p. 16 illus., 13 illus. in color.)
- Edition:
- 1st ed. 2020.
- Place of Publication:
- Cham : Springer International Publishing : Imprint: Springer, 2020.
- Language Note:
- English
- System Details:
- Mode of access: World Wide Web.
- Summary:
- This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission’s Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets. .
- Contents:
- Introduction
- Small, Middle, Test: Re-Scaling Peripheral Media Markets
- On the Boundaries of Digital Markets
- Territoriality of Copyright Law. .
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 3-030-44850-9
- OCLC:
- 1155638919
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