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Sustainable Tourism Marketing

DOAB Directory of Open Access Books Available online

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Format:
Book
Author/Creator:
Marine-Roig, Estela
Contributor:
Martin-Fuentes, Eva
Daries Ramón, Natalia
Cristobal-Fransi, Eduard
Ferrer-Rosell, Berta.
Language:
English
Physical Description:
1 online resource (204 p.)
Place of Publication:
MDPI - Multidisciplinary Digital Publishing Institute 2020
Language Note:
English
Summary:
In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.
ISBN:
3-03928-683-8

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