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Marketing Studies - Rye and Canadian Whisky Marketing Research: 'Seagram's New Scotch: Fact Book'; 'A Research Report re Calvert Cocktail Mixes' : Marketing Report 19641000-19660300.
- Format:
- Book
- Language:
- English
- Physical Description:
- 1 online resource
- Place of Publication:
- Marlborough, Wiltshire : Adam Matthew Digital, 2019.
- System Details:
- text file
- Summary:
- Description: Includes background data on the scotch whiskey market and a summary of consumer research on the scotch whiskey market based on a national whiskey drinking survey conducted for Seagram Inc. Includes graphs and charts depicting data.
- Notes:
- AMDigital Reference: 2173.
- Description based on online resource (viewed on November 19, 2019).
- OCLC:
- 1143490143
- Access Restriction:
- Restricted for use by site license.
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