Strategic marketing of higher education in Africa / edited by Emmanuel Mogaji, Felix Maringe, and Robert Ebo Hinson.

Format:

Book

Contributor:

Mogaji, Emmanuel, editor.

Maringe, Felix, editor.

Hinson, Robert Ebo, editor.

Taylor & Francis eBooks.

Series:

Routledge studies in marketing ; 9.

Routledge studies in marketing ; 9

Language:

English

Subjects (All):

Universities and colleges--Africa--Marketing.

Universities and colleges.

Education, Higher--Africa--Marketing.

Education, Higher.

College publicity--Africa.

College publicity.

Branding (Marketing)--Africa.

Branding (Marketing).

Marketing.

Africa.

Physical Description:

1 online resource (xiv, 259 pages).

Place of Publication:

Abingdon, Oxon ; New York, NY : Routledge, 2020.

System Details:

text file

Biography/History:

Emmanuel Mogaji holds a PhD in Marketing, and he is a Lecturer in Advertising and Marketing Communications at the University of Greenwich, and a Fellow of the Higher Education Academy (HEA) and a Certified Management & Business Educator (CMBE). Felix Maringe is a Professor, Head of Wits School of Education Research, and Assistant Dean Internationalisation and Partnerships at the University of the Witwatersrand. He is also a Visiting Fellow within Southampton Education School at the University of Southampton Robert Ebo Hinson is an Extraordinary Professor at the School of Business and Governance, North West University, South Africa. He is also Head of the Department of Marketing and Entrepreneurship at the University of Ghana and Acting Director of Institutional Advancement at the same university.

Contents:

Strategic Marketing Communications of African Universities: An Introduction to Edited Collection / Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson

Marketization in African universities in an era of decolonization: continuities and discontinuities / Felix Maringe

An integrative Model for Marketing Higher Education in Africa: Branding beyond survival for posterity / Christine Mwebesa, Felix Maringe

Digital Marketing of Higher Education Marketing in Africa: Challenges, Prospects and Opportunities. / Spee Vululleh

Exploring the harmful effect of informational dissonance on students' recruitment. A Moroccan case study./ Sebti Hicham, Sardine Simon

Higher Education Marketing Communications in the Digital Era /

Mark Anthony Camilleri

Social Media for Universities' Strategic Communication / Temitope Farinloye, Thomas Wayne, Emmanuel Mogaji, Josue Kuika Watat

Social Media for Universities' Strategic Communication: How Nigerian Universities uses Facebook / Sunday Olaleye, Dandison Ukpadi, Emmanuel Mogaji

Digital Marketing Communication Strategies for Private Universities in South Western Nigeria / Omolola Oluwasola

University Reputation Management / Ruth Kiraka

Analysis of African Universities' Corporate Visual Identities / Thomas Wayne, Temitope Farinloye, Emmanuel Mogaji

Leveraging University's Value through Branding./ Abina Babatunde, Ajayi, Oluseyi, Lawal, Azeez Tunbosun

Marketing Higher Education in Africa: Moving from research to practice./ Kieu Tai, Emmanuel Mogaji, Christine Mwebesa, Sarofim Samer, Taiwo Soetan, S Pee Vululleh

Emerging Challenges, Opportunities and Agenda For Research, Practice And Policy On Strategic Marketing Of Higher Education In Africa: A Conclusion To Edited Collection / Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson

Notes:

Includes bibliographical references and index.

Electronic reproduction. London Available via World Wide Web.

Description based on online resource; title from digital title page (viewed on April 21, 2020).

Other Format:

Print version: Strategic marketing of higher education in Africa.

ISBN:

9780429320934

0429320930

9781000027426

1000027422

9781000027655

1000027651

9781000027884

1000027880

Publisher Number:

40029893745

Access Restriction:

Restricted for use by site license.