Capital letters : the economics of academic bookselling / J.M. Hawker.

Format:

Book

Author/Creator:

Hawker, J. M., author.

Series:

Cambridge elements. Elements in publishing and book culture

Elements in publishing and book culture

Language:

English

Subjects (All):

Booksellers and bookselling.

College stores--Management.

College stores.

Physical Description:

109 pages : illustrations ; 18 cm.

Place of Publication:

Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, 2019.

Summary:

"Academic bookselling inhabits a landscape fundamentally impacted by legislative and political pressure, colonised by new textual forms and new publishing ventures, experiencing constant change. Capital Letters defines the academic bookshop, text, and market, examining change drivers in the UK, the USA and Asia. Drawing on current research, inclusive of commercial publishers and publishing interest groups, Capital Letters also includes quantitative and qualitative research data from academic booksellers. In evaluating the response of academic bookshops to the changing landscape, Capital Letters argues that academic booksellers can understand, shape, and lead a sustainable and equitable future for academic text within the marketplace." -- Provided by publisher.

Contents:

The developing marketplace

The shop front: the value of discount

Remerchandising academic text

The future.

Notes:

Includes bibliographical references (pages 84-109.)

Other Format:

ebook version :

ISBN:

9781108717236

1108717233

OCLC:

1108727210