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Branding Japanese food : from meibutsu to washoku / Katarzyna J. Cwiertka ; with Yasuhara Miho.

LIBRA GT2853.J3 C84 2020
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Format:
Book
Author/Creator:
Cwiertka, Katarzyna Joanna, 1968- author.
Yasuhara, Miho, author.
Series:
Food in Asia and the Pacific
Language:
English
Subjects (All):
Food habits--Japan--History.
Food habits.
Branding (Marketing).
Diet.
History.
Japan.
Cooking, Japanese--History.
Cooking, Japanese.
Diet--Japan--History.
Branding (Marketing)--Japan.
Genre:
History.
Physical Description:
xiii, 178 pages, includes 8 unnumbered pages of plates ; 24 cm.
Place of Publication:
Honolulu : University of Hawaiʻi Press, [2020]
Contents:
Soup and three side dishes
What's in a name?
Meibutsu and commercialized travel in early modern Japan
Omiyage: how to concoct a local flavor
A wolf in sheep's clothing.
Notes:
Includes bibliographical references and index.
ISBN:
9780824881221
0824881222
OCLC:
1100427250

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