The catalyst : how to change anyone's mind / Jonah Berger.

Format:

Book

Author/Creator:

Berger, Jonah, author.

Language:

English

Subjects (All):

Change (Psychology).

Persuasion (Psychology).

Genre:

Self-help publications.

Physical Description:

x, 270 pages : illustrations ; 22 cm

Edition:

First Simon & Schuster hardcover edition.

Place of Publication:

New York : Simon & Schuster, 2020.

Summary:

"The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst."--Amazon.com.

Contents:

Reactance

Endowment

Distance

Uncertainty

Corroborating evidence

Epilogue

Acknowledgments

Appendix. Active listening ; Applying freemium ; Force field analysis.

Notes:

Includes bibliographical references (pages [243]-258) and index.

Local Notes:

Athenaeum copies: Gift of the publisher.

ISBN:

9781982108601

1982108606

9781982108649

1982108649

OCLC:

1105952526