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Rating professors online : how culture, technology, and consumer expectations shape modern student evaluations / Pamela Leong.
- Format:
- Book
- Author/Creator:
- Leong, Pamela, author.
- Series:
- Marketing and communication in higher education
- Language:
- English
- Subjects (All):
- College teachers--Rating of.
- College teachers.
- Universities and colleges--Ratings and rankings.
- Universities and colleges.
- Internet in higher education.
- Students as consumers.
- Physical Description:
- xvi, 192 pages : illustrations (colour) ; 21 cm.
- Place of Publication:
- Cham : Palgrave Macmillan, [2020]
- Summary:
- "This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web-based platforms to purchase commercial products and services, they also make highly personal decisions regarding the choice of service providers in health care, higher education, and other industries. The chapters assess the challenges that web-based platforms such as RateMyProfessors.com pose for service providers in higher education and other industries, and the role of these online consumer review sites in driving consumer expectations. In framing her argument, the author considers the validity of online rating systems and the credibility and trustworthiness of online consumer reviewers. She also evaluates cultural trends that play a role in perpetuating systems of inequality such as racism, sexism, and ageism in online consumer reviews." -- Backcover.
- Contents:
- Technology, Social Media, and Consumer Expectations
- Body Politics in Cyberspace: When the Physical Body of the Subject Under Review Matters in Online Evaluations
- Manifestations of Sex and Gender on Web-Based Platforms
- Discrimination Based on Nationality, Race, and Ethnicity on Web-Based Consumer Review Platforms.
- Notes:
- Includes bibliographical references and index.
- Other Format:
- ebook version :
- ISBN:
- 3030359352
- 9783030359355
- OCLC:
- 1126218961
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