Actionable gamification : beyond points, badges, and leaderboards / Yu-kai Chou.

Format:

Book

Author/Creator:

Chou, Yu-Kai, 1986- author.

Language:

English

Subjects (All):

Design--Human factors.

Design.

Physical Description:

1 online resource (497 pages) : illustrations

Edition:

1st edition

Place of Publication:

Birmingham B3 2PB, UK. : Packt Publishing, 2019.

[Place of publication not identified] : [Packt Publishing, Limited], 2017.

System Details:

text file

Biography/History:

Chou Yu-kai: Yu-kai Chou is an author and an international keynote speaker on gamification. He is the original creator of the gamification framework called Octalysis. He is the founder of the Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was one of the earliest pioneers in gamification, starting his work in the industry in 2003. Yu-kai was rated #1 among the Gamification Gurus Power 100 by RISE and was also awarded the Gamification Guru of the Year Award for both 2014 and 2015 by the World Gamification Congress based in Europe. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more. Yu-kai is a board director for Morf Media, a gamified training and learning platform. He is also a board advisor for many organizations and companies throughout North America, Europe, and Asia, including BALANCE Edutainment (creators of Pachas Pajamas), Loki Studios (creators of Geomon and sold to a Yahoo), The Catch (Gamified Dating Site), Lucky Diem, and many more. Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, writing Chinese novels, and rating high-quality movies, though he rarely has time for these hobbies.

Summary:

Learn all about implementing a good gamification design into your products, workplace, and lifestyle Key Features Explore what makes a game fun and engaging Gain insight into the Octalysis Framework and its applications Discover the potential of the Core Drives of gamification through real-world scenarios Book Description Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries. What you will learn Discover ways to use gamification techniques in real-world situations Design fun, engaging, and rewarding experiences with Octalysis Understand what gamification means and how to categorize it Leverage the power of different Core Drives in your applications Explore how Left Brain and Right Brain Core Drives differ in motivation and design methodologies Examine the fascinating intricacies of White Hat and Black Hat Core Drives Who this book is for Anyone who wants to implement gamification principles and techniques into their products, workplace, and lifestyle will find this book useful.

Contents:

Intro

Table of Contents

Introduction

Chapter 1: When the Surreal Blends into our World

How a Game changed my Life

The First Game I Designed

Why Gamification?

Human-Focused Design: The Better Term for Gamification

The Conquests of Gamification

Chapter 2: The PBL Fallacy

A Story about Social Media

An Obsession with Grunt Work

Secondhand Sushi Making

A Trojan Horse without Greek Soldiers

The Threat and Opportunities in Gamification

The Story of the Good Designer vs. Bad Designer

Chapter 3: The Octalysis Framework

A Gamification Design Framework for Everyone

The 8 Core Drives of Gamification

Left Brain (Extrinsic Tendency) vs. Right Brain (Intrinsic Tendency) Drives

White Hat vs Black Hat Gamification

How to Apply Level 1 Octalysis to Actual Systems

Quick Intro to Level II Octalysis and Beyond

Chapter 4: Putting Gamification in its Place

The War on Words

Semantics vs. Value

Tomato: Fruit or Vegetable

Explicit Gamification: Games that Fulfill Non-Game Purposes

Implicit Gamification: Human-Focused Design that Utilizes Game Elements

Implicit vs. Explicit Gamification

4 Application Fields of Gamification

Chapter 5: The First Core Drive - Epic Meaning &amp

Calling

The Core Drive High Above

The Encyclopedia that Pwned Me

Newton's Legacy is Beyond a Fruit

Mjolnir is Not Just a Tool

Your Parents are Bigger Than You!

Game Techniques within Epic Meaning &amp

Core Drive 1: The Bigger Picture

Chapter 6: The Second Core Drive - Development &amp

Accomplishment

Development &amp

Accomplishment in Games

The First Gamification Site that I was Addicted to

"I overpaid for my product. Take that, suckas!"

Never make Users Feel Dumb

Star of Bethlehem - Guiding Users Forward

Limitations of eBay's Design.

Wait, that's not new!

Game Techniques within Development &amp

Core Drive 2: The Bigger Picture

Chapter 7: The Third Core Drive - Empowerment of Creativity &amp

Feedback

The Computer Game that Became a National Sport

Gamification Fatigue?

Tic-Tac-Draw

The General's Carrot in Education

Folding into the Crowd

The Elysian Stairs to Health

Empowerment and Creativity in the Corporate Space

Draw a Gun for Bad Endgame Design

Game Techniques within Empowerment of Creativity &amp

Core Drive 3: The Bigger Picture

Chapter 8: The Fourth Core Drive - Ownership &amp

Possession

Wait, it's mine? Hold on, I do care then!

Stamps of Sanity

How Stoned Can You Be

The First Virtual Pet Game

The Endowment Effect

Identity, Consistency, and Commitments

Game Techniques within Ownership &amp

Core Drive 4: The Bigger Picture

Chapter 9: The Fifth Core Drive - Social Influence &amp

Relatedness

The Mentor that Stole My Life

We're all Pinocchios at Heart

The Average Person is Above Average

Social Influence vs. Epic Meaning within a Team

Corporate Competition as an Oxymoron

Game Techniques within Social Influence &amp

Core Drive 5: The Bigger Picture

Chapter 10: The Sixth Core Drive: Scarcity &amp

Impatience

The Lure of being Exclusively Pointless

The Value of Rare Pixels

The Leftovers aren't all that's Left Over

Persuasively Inconvenient

Curves are better than Cups in Economics

"This guy's not expensive enough."

"I Don't Feel Good When My Pocket Is Too Full After A Purchase"

Game Techniques within Scarcity &amp

Great! So now what?

Core Drive 6: The Bigger Picture

Chapter 11: The Seventh Core Drive - Unpredictability &amp

Curiosity

And, Now it's Fun.

The Core Drive in a Skinner Box

Sweepstakes and Raffles

A Lucky Day with Lucky Diem

Suspense and Mystery in a Blender

Faking your Way to Virality

Google's Curious Second Button

Woot! Creates Midnight Cinderella's

Game Techniques within Unpredictability &amp

Core Drive 7: The Bigger Picture

Chapter 12: The Eighth Core Drive - Loss &amp

Avoidance

Cropping your Losses

Affection Held Hostage

"Why don't you take all my money?" in Poker

The Good Chasing the Bad

Zombies Make you Skinnier

Flipping other Core Drives Off

Ultimate Loss vs Executable Loss

A Caveat: Avoiding the Avoidance

Game Techniques in Loss and Avoidance

Core Drive 8: The Big Picture

Chapter 13: Left Brain vs Right Brain Core Drives

Using Octalysis in the Real World

Left Brain vs. Right Brain Core Drives

Extrinsic vs Intrinsic Motivation

Slight Semantic Differences with the Self-Determination Theory

Motivation Traps in Gamification Campaigns

The Problem with Educational Systems

Pay to Not Play

How Market Settings Reverse Social Settings

The Advantages of Extrinsic Motivation Design

How to Make an Experience More Intrinsic

Left Brain vs Right Brain Core Drives: the Bigger Picture

Chapter 14: The Mysteries of White Hat and Black Hat Gamification

Origins of the Theory

The Nature of White Hat vs Black Hat Core Drives

Zynga and Black Hat Gamification

Black Hat with a Clear Conscious

Gamification, Manipulation, and Ethics

When to Use White Hat Gamification Design

Careful Transitioning between White Hat and Black Hat

No Buyer's Remorse from TOMS

What about Core Drives 4 and 5?

Chapter 15: Understanding Other Gamification and Behavioral Frameworks with Octalysis

Scientific Research and Game Studies

Octalysis View of Self-Determination Theory.

Richard Bartle's Four Player Types

Nicole Lazzaro's 4 Keys To Fun

Mihaly Csikszentmihalyi's Flow Theory

Fogg Behavior Model

Jane McGonigal's Theories

The World is Your Playground

Chapter 16: Level I Octalysis in Action

Octalysis Review of Facebook

The Score is a Smoke Screen

Octalysis of the Speed Camera Lottery

Octalysis of the Waze Navigation App

The Endgame Phase of Waze

The Next Step: Identify Potential Improvements for Waze

Chapter 17: Designing a project from scratch with Octalysis

Redesigning Yukaichou.com

The Octalysis Strategy Dashboard

Level I Octalysis Ideation Process

Core Drive 1: Epic Meaning &amp

Repeating the Octalysis Process

Summary of Level 1 Octalysis in Action

Chapter 18: The Journey Goes On

Wall of Gratitude

Those who directly contributed to the book

Those who impacted who I am today.

Notes:

Publisher's name from resource description page.

Includes bibliographical references.

Description based on print version record.

ISBN:

9781839210778

183921077X

OCLC:

1155055495