Customer relationship management systems handbook / Duane E. Sharp.

Format:

Book

Author/Creator:

Sharp, Duane E.

Language:

English

Subjects (All):

Customer relations--Management.

Customer relations.

Customer relations--Management--Data processing.

Physical Description:

1 online resource (266 p.)

Edition:

1st edition

Place of Publication:

Boca Raton : Auerbach Publications, c2003.

Language Note:

English

System Details:

text file

Summary:

The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with the day planner, electronic scheduler, client database, and a number of other business management tools so you can create a single point from which to manage customer relationships.The Customer Relationship Management Systems Handbook provide

Contents:

Front cover; Dedication; Contents; Introduction; Chapter 1. The Customer Today; Chapter 2. The Evolution of Customer Relations to CRM; Chapter 3. The Technology of CRM; Chapter 4. Case Studies in CRM; Chapter 5. Privacy in CRM; Chapter 6. Benefits of CRM; Appendix A: Glossary of CRM and Data Warehouse Terminology; Appendix B: References and Bibliography; Index; Back cover

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 233-234) and index.

Description based on metadata supplied by the publisher and other sources.

ISBN:

1-04-008017-0

0-429-24714-1

1-281-12229-7

9786611122294

0-203-97296-1

1-4200-0015-2

OCLC:

437186494