Creativity and innovation for managers / Brian Clegg.

Format:

Book

Author/Creator:

Clegg, Brian.

Contributor:

Institute of Management (Great Britain)

Language:

English

Subjects (All):

Creative ability in business.

Creative thinking.

Management.

Physical Description:

1 online resource (123 p.)

Edition:

1st edition

Place of Publication:

Oxford ; Boston : Butterworth-Heinemann in association with the Institute of Management, 1999.

Language Note:

English

System Details:

text file

Summary:

Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US.<BR

Contents:

Creativity and Innovation for Managers; Copyright; Contents; Preface; Chapter 1 Innovation in brief; Chapter 2 Innovation emerges; Chapter 3 The mechanics of innovation; Chapter 4 The innovation powerhouses; Chapter 5 Swamps and alligators; Chapter 6 A moment's pause; Chapter 7 Innovation in context; Chapter 8 Innovation SWOT; Chapter 9 Innovation agenda; Chapter 10 Finding out more; Index

Notes:

Description based upon print version of record.

Includes bibliographical references (p. [103]-108) and index.

ISBN:

9786612329531

9781136413278

1136413278

9781282329539

1282329537

9780080503387

0080503381

OCLC:

474951924