Create and Deliver a Killer Product Demo : Tips and Tricks to Wow Your Customers / by Oscar Santolalla.

Format:

Book

Author/Creator:

Santolalla, Oscar, Author.

Language:

English

Subjects (All):

Communication in organizations.

Software engineering--Management.

Software engineering.

Branding (Marketing).

Corporate Communication.

Software Management.

Branding.

Local Subjects:

Corporate Communication.

Software Management.

Branding.

Physical Description:

1 online resource (95 pages)

Edition:

1st ed. 2019.

Place of Publication:

Berkeley, CA : Apress : Imprint: Apress, 2019.

System Details:

text file

Summary:

Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of product demos that made history and brought millions to their companies (Apple, Intel, Microsoft, Tesla, and more). Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers won't buy it. In Software-as-a-Service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable. Remember Steve Jobs? What You'll Learn: Apply a simple step-by-step method to create effective product demonstrations Know the 5 steps to create a wow moment Study the first exhaustive analysis of product demos that made history: Douglas Engelbart’s Mother of All Demos; Steve Job’s Macintosh, iPod, and iPhone; and many more Avoid common mistakes and maximize your presence as a technical presenter Align your demo with your sales process in enterprise software, Software-as-a-Service (SaaS), mobile apps, etc. Be aware of trends in technology for product demos.

Contents:

Chapter 1: Introduction

Chapter 2: Killer Product Demos

Chapter 3: How to Craft Your Demo

Chapter 4: Unique Demo Structures and Timelines

Chapter 5: Create a Wow Moment

Chapter 6: Dissection of Amazing Product Demos

Chapter 7: Preparation

Chapter 8: How to Avoid Common Glitches

Chapter 9: Weapons for Delivering Effective Technical Presentations

Chapter 10: Trends in Technology

Chapter 11: Demo Your Product. Sell a Dream

Appendix A: Structure of a Product Demo Template

Appendix B: 5 Steps to Create a WOW Moment Template

Appendix C: Product Demo Success Checklist.-.

Notes:

Includes index.

Includes bibliographical references.

ISBN:

9781484239544

1484239547

OCLC:

1085012532