Contemporary strategy analysis / Robert M. Grant.

Format:

Book

Author/Creator:

Grant, Robert M., 1948- author.

Language:

English

Subjects (All):

Strategic planning.

Physical Description:

1 online resource (675 pages)

Edition:

Tenth edition.

Place of Publication:

Hoboken, NJ : Wiley, 2019

Summary:

Now in its tenth edition, Contemporary Strategy Analysis continues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous grounding in essential principles while offering up-to-date perspectives based on practices used at leading companies across industries and borders. Comprehensive coverage merges theory and application through new and updated cases, and the discussion surrounding business policy, business strategy, and the business environment links concept to context for a holistic understanding of the mechanisms at work. To keep pace with the fields constant evolution, this new edition has been revised to reflect the current business landscape with expanded coverage of critical topics including disruption, innovation, technology, and other factors impacting strategic planning and implementation. Global perspectives throughout highlight the dynamic nature of strategic management in the face of borderless business, equipping students with the well-rounded knowledge base the future of business demands.

Contents:

The concept of strategy

Goals, values, and performance

Industry analysis : the fundamentals

Further topics in industry and competitive analysis

Analyzing resources and capabilities

Organization structure and management systems : the fundamentals of strategy implementation

The sources and dimensions of competitive advantage

Industry evolution and strategic change

Technology-based industries and the management of innovation

Competitive advantage in mature industries

Vertical integration and the scope of the firm

Global strategy and the multinational corporation

Diversification strategy

Implementing corporate strategy : managing the multibusiness firm

External growth strategies : mergers, acquisitions, and alliances

Current trends in strategic management.

Notes:

Includes index.

Includes bibliographical references and index.

ISBN:

1-119-49579-2

OCLC:

1137352867