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Cases in Rural Marketing / Ramakrishnan, Lalitha.
- Format:
- Book
- Author/Creator:
- Ramakrishnan, Lalitha, author.
- Krishnamacharyulu, C., author.
- Language:
- English
- Subjects (All):
- Target marketing--India.
- Target marketing.
- Small business marketing--India.
- Small business marketing.
- Rural industries--India.
- Rural industries.
- Physical Description:
- 1 online resource (264 pages)
- Edition:
- 1st edition
- Place of Publication:
- Pearson India, 2003.
- System Details:
- text file
- Summary:
- Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case method. Cases provide the students an opportunity to develop an appreciation to the real-life problem situations, help unfold challenges and sharpen the skills of analysis and decision making.
- Notes:
- Includes bibliographical references.
- Online resource; Title from title page (viewed February 7, 2003)
- ISBN:
- 9788131775844
- 8131775844
- OCLC:
- 830535897
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