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Case studies in marketing / Sidharth Balakrishna.
- Format:
- Book
- Author/Creator:
- Balakrishna, Sidharth, author.
- Series:
- Pearson Casebook Series
- Language:
- English
- Subjects (All):
- Marketing--Case studies.
- Marketing.
- Physical Description:
- 1 online resource (164 pages).
- Edition:
- 1st edition
- Place of Publication:
- New Delhi, India : Dorling Kindersley (India), 2011.
- System Details:
- text file
- Summary:
- Highly readable and up-to-date, this casebook provides marketing students with the opportunity to gain valuable experience in case analysis through active participation and discussions. This book is a collection of twelve cases drawn from different sectors like FMCG, automobiles, and petroleum.
- Notes:
- Title from resource description page (viewed July 15, 2011).
- Description based on: online resource; title from cover (Safari, viewed October 8, 2019).
- OCLC:
- 747046861
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