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Case Studies on Marketing Management [electronic resource] / Singh, Ramendra.
- Format:
- Book
- Author/Creator:
- Singh, Ramendra, author.
- Language:
- English
- Physical Description:
- 1 online resource (136 pages)
- Edition:
- 1st edition
- Place of Publication:
- Pearson Education India, 2012.
- System Details:
- text file
- Summary:
- Case Studies in Marketing Management presents case studies that are carefully mapped to the Indian market such as the case studies on Ford, Godrej and HLL Life care. Specifically intended for management students and professionals in India, this casebook will help them connect to scenarios in their everyday lives and augment their participation in exciting and informed discussions. Divided into five themes-consumer behavior, product and brand management, marketing mix strategies, sales and distribution management and marketing in start-up companies-this book covers a wide range of new Indian cases.
- Notes:
- Online resource; Title from title page (viewed June 6, 2012)
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