Business policy and strategy : the art of competition / edited by Cheryl Van Deusen, Steven Williamson and Harold C. Babson.

Format:

Book

Contributor:

Babson, Harold C., editor.

Van Deusen, Cheryl A., editor.

Williamson, Steven, editor.

Language:

English

Subjects (All):

Industrial management.

Physical Description:

1 online resource (264 p.)

Edition:

7th ed.

Other Title:

Business policy and strategy. 2001.

Place of Publication:

Boca Raton, FL : Auerbach Publications, an imprint of Taylor and Francis, 2007.

Language Note:

English

System Details:

text file

Summary:

In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint ventures-along with the new emphasis placed on shareholders-contribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing e-commerce environment and staying current with plans and procedures becomes even more crucial.By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic management-how to deal with environmental change and formulate strategic alternatives. Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment.

Contents:

Front cover; CONTENTS; PREFACE; CONTRIBUTORS; ABOUT THE AUTHORS; CHAPTER 1. THE IMPORTANCE OF BUSINESS STRATEGY AND THE EXTERNAL BUSINESS ENVIRONMENT; CHAPTER 2. CRITICAL BEGINNINGS; CHAPTER 3. UNDERSTANDING EXISTING STRATEGY; CHAPTER 4. IDENTIFICATION OF KEY PERFORMANCE MEASURES; CHAPTER 5. MONITORING AND FORECASTING THE ENVIRONMENT; CHAPTER 6. INFLUENCERS OF CORPORATE STRATEGY; CHAPTER 7. ORGANIZATION DESIGN AND STRUCTURE; CHAPTER 8. STRATEGIC MARKETING ISSUES; CHAPTER 9. FINANCIAL STATEMENTS; CHAPTER 10. PRODUCTION AND OPERATIONS MANAGEMENT; CHAPTER 11. HUMAN RESOURCES

CHAPTER 12. MANAGEMENT INFORMATION SYSTEMSCHAPTER 13. ANALYZING GLOBAL BUSINESS; INDEX; Back cover

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-04-008015-4

0-429-24703-6

0-8493-8324-2

0-8493-8325-0

9780429247033

OCLC:

908079182