Business, marketing, and management principles for IT and engineering / Dimitris N. Chorafas.

Format:

Book

Author/Creator:

Chorafas, Dimitris N., author.

Language:

English

Subjects (All):

Engineering--Management.

Engineering.

Physical Description:

1 online resource (424 p.)

Edition:

1st edition

Place of Publication:

Boca Raton, Fla. : CRC Press, 2011.

Language Note:

English

System Details:

text file

Summary:

In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering supplies the understanding required to effectively manage an organization in an increasingly competitive global market. Using case studies, the book illustrates the principles, policies, and management practices used by some of the most successful

Contents:

Front Cover; Contents; Preface; Acknowledgments; Chapter 1: Strategy; Chapter 2: Management; Chapter 3: Functions of Management; Chapter 4: Forecasting and Planning; Chapter 5: Organization and Structure; Chapter 6: Staffing and Directing; Chapter 7: Management Control; Chapter 8: Marketing; Chapter 10: The Sales Force; Chapter 11: Technology; Chapter 12: Product Planning and Pricing; Chapter 13: Computer Price Wars; Chapter 14: Financial Administration and the Budget; Chapter 15: Profit Centers, Cost Control, and Standard Costs; Chapter 16: Financial Planning and Control; Back Cover

Notes:

An Auerbach book.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

1-000-75528-2

0-367-38261-X

0-429-10693-9

1-4665-0829-9

1-283-25751-3

9786613257512

1-4398-4807-6

9780429106934

OCLC:

741156978