Business hack : the wealth dragon way to build a successful business in the digital age / John Lee.

Format:

Book

Author/Creator:

Lee, John, author.

Series:

THEi Wiley ebooks.

Language:

English

Subjects (All):

Internet marketing.

Selling.

Success in business.

Physical Description:

1 online resource (223 pages)

Edition:

First edition

Place of Publication:

Chichester, West Sussex, United Kingdom : Wiley, 2019.

System Details:

Access using campus network via VPN at home (THEi Users Only).

text file

Summary:

Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media—offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today’s dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option–it is a necessity . From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.

Contents:

Machine generated contents note: Contents Preface Acknowledgments About the Author Introduction My Business Journey Part I The Old Rules Chapter 1 Your Business and Products Chapter 2 Sales and Marketing Chapter 3 Building Your Sales Machine Chapter 4 The Psychology of Selling Part II The New Rules Chapter 5 The Digital Revolution Chapter 6 Your Online Presence Chapter 7 The Power of Social Media Chapter 8 A Guide to Building Successful Social Media Campaigns Chapter 9 Branding in the Digital Age Chapter 10 Cautionary Tales (Adapt or Die!) Part III The Future Rules Chapter 11 Predicting Future Trends Chapter 12 Don't Become a Human Bot! Part IV Their Rules (Case Studies) Chapter 13 Case Studies Final Word Your Business Story.

Notes:

Description based on print version record.

ISBN:

9781119542315

1119542316

9781119542322

1119542324

9781119542308

1119542308

OCLC:

1057245451