Focus on food photography for bloggers / Matt Armendariz.

Format:

Book

Author/Creator:

Armendariz, Matt.

Series:

Focus on fundamentals.

Focus on the Fundamentals

Language:

English

Subjects (All):

Photography of food.

Blogs.

Physical Description:

1 online resource (231 p.)

Edition:

1st edition

Other Title:

Food photography for bloggers

Place of Publication:

New York ; London : Focal Press, c2013.

Language Note:

English

System Details:

text file

Summary:

Sharing your kitchen concoctions on your personal food blog has never been as popular as it is right now, but if you've ever had trouble getting your tasty temptations to look like pretty plates on camera, you know how difficult it can be to take amazing pictures of food. Matt Armendariz, of Mattbites food blog fame, shares his experiences and best practices for creating wonderful food photos in Focus On Food Photography for Bloggers. Written specifically for you the blogger, Matt discusses the ins and outs of equipment, lighting, composition, propping, sparking your inspiration, a

Contents:

Cover; Title; Copyright; Contents; Introduction; Part 1: The Nuts and Bolts; Chapter 1: A Brief History of Food Photography; Chapter 2: Lenses, Cameras, and File Types; Point-and-Shoot (Compact); dSLR; Micro Four Thirds (MFT); Lenses; Point-and-Shoot Lenses; dSLR Lenses; Chapter 3: Depth of Field; Chapter 4: A Light Introduction; Different Light Sources, Different Types of Light; Measuring Light: Intensity and Temperature; Modify That Light!; Scrims, Diffusions, Hard and Soft Light; Location, Location, Location!; Using Different Sources of Light; Chapter 5: Equipment: Using What Ya Got!

Creamy White Bean DipChapter 6: Color Temperature and White Balance; Understanding White Balance; Chapter 7: Workflow; Postprocessing; Part 2: Creativity; Chapter 8: Composition; The Rule of Thirds; Centered; Negative and Positive Space; Don't Get Close Up!; Or Do Get Close Up!; Angles and Perspectives; Overhead; Horizon or Level; Three-Quarters Angle; The Same Thing, Seen Differently; Chapter 9: Challenges and Difficulties; Part 3: Styling; Chapter 10: Food Styling 101; Food Styling Best Practices (as They Relate to Blogging); Cooking Separately, Building Later; Chapter 11: All about Props

Plates and BowlsFabric; Surfaces; Glasses, Cups, Cutlery; The Scale of It All; What Are You Really Trying to Say?; Part 4: Tips and Tricks: The Real World; Chapter 12: Matt's Top 10 Tips for Food Photography; Chapter 13: Shooting in a Restaurant; Arrive Early; Ask; Use a Fast Lens and Bump Up That ISO; It's Okay to Ask for Help; Chapter 14: Difficult Foods to Photograph and What You Can Do about It; Soups; Chapter 15: Help! I'm Photographing My Dinner!; Mise en Place; Index

Notes:

Includes index.

Description based on online resource; title from title page (ebrary, viewed May 17, 2013).

ISBN:

9780240823843

0240823842

9781136108860

1136108866

OCLC:

857917627

Publisher Number:

YE22576

9780240823676