Destination marketing organisations / by Steven Pike.

Format:

Book

Author/Creator:

Pike, Steven.

Series:

Advances in tourism research series.

Advances in tourism research series

Language:

English

Subjects (All):

Place marketing.

Tourism--Marketing.

Tourism.

Physical Description:

1 online resource (249 p.)

Edition:

1st edition

Place of Publication:

Amsterdam ; Oxford : Elsevier, 2004.

Language Note:

English

System Details:

text file

Summary:

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic liter

Contents:

DESTINATION MARKETING ORGANISATIONS; Copyright; Contents; Chapter 1Introduction to Destination Marketing Organisations; Chapter 2The Rationale for Destination Marketing Organisations; Chapter 3DMO Roles and Structure; Chapter 4Destination Branding; Chapter 5Destination Image; Chapter 6Destination Positioning; Chapter 7Destination Marketing; Chapter 8DMOs, Disasters and Crises; Chapter 9Performance Measures; Acknowledgments; Glossary; References; Appendix 1 - Position Discription New Zealand Tourism Board Member; Appendix 2 - NTO Slogans in 2003; Author Index; Subject Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

9786611010195

9781281010193

1281010197

9781136411038

1136411038

9780080494463

0080494463

OCLC:

469607067